Rhos-on-Sea Cycling club have hosted events in North Wales including The Great Orme Road Race, the largest closed-road cycling race in North Wales and The Brenig Race. They required modern, eye-catching promotional material to raise the event profiles.
For The Great Orme Road Race an iconic illustration was created showcasing the Great Orme. This design was applied to all marketing materials, the website and race memorabilia, helping to create a memorable brand for the event.
The Brenig Road Race is notoriously tough, so the poster needed to convey this intensity. Contrasting with the energy of the imagery, the information is clearly presented, so it's easy to read at a distance.
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