Flook

‘Flook – ‘The world’s first serendipitous discovery engine’ was an iPhone App designed and developed from 2009-2012 which enabled users to share digital ‘postcards’ of things happening in and around their area.

I was contracted by Ambient Industries as their Graphic Designer throughout this project. The brand style focused on a fun, community spirit. The illustrations and graphical user interface were designed inline with this, with colourful framed postcards for different types of events and experiences.

Design Work

  • Logo design and branding.
  • Branding illustrations.
  • GUI for iOS and website.
  • Promotional print design.

App Achievements

  • The Flook app had over 100,000 users.
  • Mobile Premier Award for ‘Best start up in User Experience’, 2010.
  • Staff Pick on the US and UK Apple stores, 2010.
Award-winning Flook iOS App - fun, engaging logo design, branding and UI design by Pete Borlace, for Ambient Industries
Award-winning Flook iOS App - Poster design and branding by Pete Borlace, for Ambient Industries
Award-winning Flook iOS App - Website UI design and branding by Pete Borlace, for Ambient Industries
Award-winning Flook iOS App - fun, engaging logo design, branding and UI design by Pete Borlace, for Ambient Industries

Flook

‘Flook – ‘The world’s first serendipitous discovery engine’ was an iPhone App designed and developed from 2009-2012 which enabled users to share digital ‘postcards’ of things happening in and around their area.

I was contracted by Ambient Industries as their Graphic Designer throughout this project. The brand style focused on a fun, community spirit. The illustrations and graphical user interface were designed inline with this, with colourful framed postcards for different types of events and experiences.

Design Work

  • Logo design and branding.
  • Branding illustrations.
  • GUI for iOS and website.
  • Promotional print design.

App Achievements

  • The Flook app had over 100,000 users.
  • Mobile Premier Award for ‘Best start up in User Experience’, 2010.
  • Staff Pick on the US and UK Apple stores, 2010.
Award-winning Flook iOS App - Poster design and branding by Pete Borlace, for Ambient Industries
Award-winning Flook iOS App - Website UI design and branding by Pete Borlace, for Ambient Industries

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