Go Below

Go Below, Authentic Underground Adventures, based in North Wales required an update to their branding for their range of activity experiences. I worked with Go Below on refining and modernising their overall brand style.

Design Work

  • Update of Go Below logo design.
  • Redesign of Go Below Experience logos.
  • Logo Design Deep Sleep (world’s deepest hotel, circa 2023).
  • Brochure & poster designs.

Project Impact

  • Unified brand: cohesive identity across experiences.
  • National recognition: Deep Sleep featured on the BBC.
  • Local pride: stronger visual presence for North Wales tourism and adventure economy.
Go Below adventure company, North Wales - logo with diamond arrow pointing down on black – Logo design update by Pete Borlace
Go Below adventure company experiences logo designs uniting the whole branding under the parent brand - branding design by Pete Borlace
Go Below adventure company, North Wales - poster design featuring activities information and photos – branding and print design by Pete Borlace
Go Below adventure company, North Wales - leafet design featuring activities information, photos and location map – branding and print design by Pete Borlace
Go Below adventure company, North Wales - Deep Sleep experience poster design, world’s deepest hotel - deeper than the height of London's Shard Tower. Branding and poster design by Pete Borlace
Go Below adventure company, North Wales - logo with diamond arrow pointing down on black – Logo design update by Pete Borlace

Go Below

Go Below, Authentic Underground Adventures, based in North Wales required an update to their branding for their range of activity experiences. I worked with Go Below on refining and modernising their overall brand style.

Design Work

  • Update of Go Below logo design.
  • Redesign of Go Below Experience logos.
  • Logo Design Deep Sleep (world’s deepest hotel, circa 2023).
  • Brochure & poster designs.

Project Impact

  • Unified brand: cohesive identity across experiences.
  • National recognition: Deep Sleep featured on the BBC.
  • Local pride: stronger visual presence for North Wales tourism and adventure economy.
Go Below adventure company experiences logo designs uniting the whole branding under the parent brand - branding design by Pete Borlace
Go Below adventure company, North Wales - poster design featuring activities information and photos – branding and print design by Pete Borlace
Go Below adventure company, North Wales - leafet design featuring activities information, photos and location map – branding and print design by Pete Borlace
Go Below adventure company, North Wales - Deep Sleep experience poster design, world’s deepest hotel - deeper than the height of London's Shard Tower. Branding and poster design by Pete Borlace

Like What You See?

Get in Touch to Discuss Your Project