A consortium of creative and cultural organisations from across Nottingham and Derby required a ‘The Big House’ brand for a 3-year, £5 million tailored support programme for the Creative and Digital Industries (CDI) sector in Nottinghamshire and Derbyshire, UK.

The branding design system suggests a confident creative space – big on ideas and potential. The lines and dots create the house ‘roof’ and represent linking and supporting creative businesses.

Design Work

• Brand logo design.
• Full brand architecture and guidelines.
• The multi-coloured paint style symbolises a range of creative ideas and cultures.
• The tagline ‘Creative Together’ embodies the project ethos.

Project Impact

• £5M, 3-year programme: Tailored support for CDI sector across Nottinghamshire & Derbyshire.
• Consortium-backed: Unites creative organisations for regional growth.
• Symbolic branding: Logo & ‘Creative Together’ tagline fosters collaboration.