Universal Group

Established in 2009, Universal Group has grown year on year to become a leading contractor for all ground engineering, build, labour and piling plant needs.

Universal contacted me in 2024 to redesign their Project and Services Brochure, to better reflect their position as a market leader.

Design Work

  • Design, planning, and layout of the Universal Group brochure, showcasing the high quality of their work.
  • Update and development of the Universal brand style to a higher quality.
  • Photography by Adam Shaw, vastly improving the portfolio of Universal projects.

Project Impact

  • Positioning Upgrade: Brochure now positions Universal as the go-to market leader, with visuals that highlight growth and expertise.
  • Brand Refresh: Updated style guidelines for consistent, professional use across print and digital – ready for expansion.
  • Visual Lift: New photography elevates project showcases, driving stronger client pitches and internal pride.

 

Universal Group brochure cover featuring construction machinery and worker photos for groundworks solutions across UK – print and branding design by Pete Borlace
Universal Group brochure featuring construction machinery and worker photos for groundworks solutions across UK – print and branding design by Pete Borlace. Photography by Adam Shaw
Universal Group brochure featuring construction machinery, piling and worker photos for groundworks solutions across UK – print and branding design by Pete Borlace. Photography by Adam Shaw
Universal Group brochure featuring construction machinery, Civils and Build, worker photos for groundworks solutions across UK – print and branding design by Pete Borlace. Photography by Adam Shaw
Universal Group brochure featuring construction machinery, Vision and Values, worker photos for groundworks solutions across UK – print and branding design by Pete Borlace. Photography by Adam Shaw
Universal Group brochure cover featuring construction machinery and worker photos for groundworks solutions across UK – print and branding design by Pete Borlace

Universal Group

Established in 2009, Universal Group has grown year on year to become a leading contractor for all ground engineering, build, labour and piling plant needs.

Universal contacted me in 2024 to redesign their Project and Services Brochure, to better reflect their position as a market leader.

Design Work

  • Design, planning, and layout of the Universal Group brochure, showcasing the high quality of their work.
  • Update and development of the Universal brand style to a higher quality.
  • Photography by Adam Shaw, vastly improving the portfolio of Universal projects.

Project Impact

  • Positioning Upgrade: Brochure now positions Universal as the go-to market leader, with visuals that highlight growth and expertise.
  • Brand Refresh: Updated style guidelines for consistent, professional use across print and digital – ready for expansion.
  • Visual Lift: New photography elevates project showcases, driving stronger client pitches and internal pride.

 

Universal Group brochure featuring construction machinery and worker photos for groundworks solutions across UK – print and branding design by Pete Borlace. Photography by Adam Shaw
Universal Group brochure featuring construction machinery, piling and worker photos for groundworks solutions across UK – print and branding design by Pete Borlace. Photography by Adam Shaw
Universal Group brochure featuring construction machinery, Civils and Build, worker photos for groundworks solutions across UK – print and branding design by Pete Borlace. Photography by Adam Shaw
Universal Group brochure featuring construction machinery, Vision and Values, worker photos for groundworks solutions across UK – print and branding design by Pete Borlace. Photography by Adam Shaw

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