Rick's Motorsport Electrics
The client required a rebrand for their well established business in the US Motorsport market. The new logo needed to suggest precision at high speeds and create a distinctive, memorable design.
Retaining the vibrant green and the theme of the ‘electric bolt’ from the original brand, the new logotype is bold and confident. I created a bespoke, distinctive styling for the word ‘RICK’s’ to ensure the business brand is easily recognisable.
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